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1. In your ad, make your reader visualize they have already bought your product. Tell them what results they have gotten and how it makes them feel. They will already become emotionally attached before they buy. 2. Turn your ad into an article. It could be a story, or how-to article etc. This will lead them into your ad without them knowing it's an ad. They will already be interested when they get to your sales pitch. 3. Make sure you show your reader they are getting a bargain. Example: Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95. 4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example: “Attention! Accountants, Discover A New Way To Increase Your Client Base!" 5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. 6. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything. Make the benefits standout in your ad. Use dots, dashes, or circles to highlight them. 7. Give a money back guarantee that surpasses a standard guarantee. Instead of the normal timed guarantee, give them extra back. Offer them a free bonus they can keep or give them double their money back. 8. Tell your reader they will receive surprise bonuses. This will raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are. 9. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price. 10. Give readers a couple of tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services. By Nicole Moran 1PlanHost.com 1PlanHost provides affordable Windows 2003 ASP, ASP.NET and FrontPage Web Hosting solutions for thousands of companies and non-profit organizations worldwide. With our Windows 2003 hosting 100% Uptime and 45 Day Full Money Back Guarantee, it is hard to beat us in terms of reliability and value. Since 1996 our commitment has been to provide customers with the most reliable servers and outstanding support. Sign up now to begin your positive Windows 2003 web hosting experience with 1PlanHost.com An innovative Windows 2003 Resellers Web Hosting Program is also available. We are looking forward to serving you!
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