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1. You do not make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. 2. You do not make your ad copy eye-catching. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad. 3. You do not encourage visitors to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine. 4. You don't inform your visitors about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc. 5. You do not furnish people as many ordering options as possible. Allow credit cards, checks, money orders, and other forms of electronic payments. Obtain orders by phone, e-mail, web site, fax, mail, etc. 6. You do not make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site. 7. You don't allow visitors to read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you are selling. 8. You do not attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising. 9. You don't assess and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate. 10. You don't give people a need to buy now. Many people are interested in your product but they put off buying it until later and eventually forget about it. Tempt them to buy now with a freebie or discount and include a deadline date when the offer ends. By: April Bishop 1PlanHost.com 1PlanHost provides affordable Windows 2003 ASP, ASP.NET and FrontPage Web Hosting solutions for thousands of companies and non-profit organizations worldwide. With our Windows 2003 hosting 100% Uptime and 45 Day Full Money Back Guarantee, it is hard to beat us in terms of reliability and value. Since 1996 our commitment has been to provide customers with the most reliable servers and outstanding support. Sign up now to begin your positive Windows 2003 web hosting experience with 1PlanHost.com An innovative Windows 2003 Resellers Web Hosting Program is also available. We are looking forward to serving you!
Darrell Williams
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 Windows
2003 Web Hosting Testimonials: "1PlanHost.com has been everything I have been looking for in a web hosting company. The hosting plan is one of the best I have found, with huge space allotments and an extensive list of included features. But what I think really sets 1PlanHost apart is their service and support."-- Sean Quin Read more quotes...
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