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As you know it can be very costly to draw new consumers. You can decrease this cost by "upselling" to those new consumers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits. 1. Deluxe Upsell-Sell a basic product and then offer an upgraded version of the product for an additional amount. 2. Money Upsell-You could give people the rights to sell the product they are buying from your business. You could charge an extra $30 dollars to get the reproduction rights. 3. Discount Upsell-Since some products will be re-ordered in the future such as cosmetic products, you could offer the second at a discounted price. 4. Time Upsell-If you're selling a product or service that is for duration of time you could offer the next renewal at half price. 5. Quantity Upsell-This is similar to the discount upsell. The discount increases as the quantity being purchased increases such as if they order 3 it's a 10% discount, if they order 5 it's a 15% discount. 6. Package Upsell-Put together a package with similar products. Make the price of the package a little cheaper than if the products were sold separately. 7. Affiliate Upsell-When you're selling a product you could offer someone else's product as an upsell. You would have to make a commission on the product in order to profit. 8. Free Upsell-You could offer a free sample or trial of your product and then tell people if they order the full version right now they will get a discount. 9. Extra Upsell-Add extra features to your product where you can increase the sale such as gift wrapping, imprinting, custom designs, etc. 10. Extended Upsell-You could offer an extended warranty for an additional amount. In conclusion, you can use one or all these strategies to increase your profits at the point of sale. Don't be afraid to use your imagination to come up with other upsell strategies. By: Nicole Moran 1PlanHost.com 1PlanHost provides affordable Windows 2003 ASP, ASP.NET and FrontPage Web Hosting solutions for thousands of companies and non-profit organizations worldwide. With our Windows 2003 hosting 100% Uptime and 45 Day Full Money Back Guarantee, it is hard to beat us in terms of reliability and value. Since 1996 our commitment has been to provide customers with the most reliable servers and outstanding support. Sign up now to begin your positive Windows 2003 web hosting experience with 1PlanHost.com An innovative Windows 2003 Resellers Web Hosting Program is also available. We are looking forward to serving you!
Darrell Williams
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