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1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. 2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the reader’s attention. They will keep the readers interested as they continue to read your ad. 3. You could ask your reader questions throughout the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying. 4. Highlight keywords throughout your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc. 5. Bullet or indent your benefits on your ad copy. Must people will not read a whole ad copy, so make your product’s benefits standout and you will not lose the sales from the skimmers. 6. Change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout. 7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value. 8. Include proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims. 9. You could add special offers on your ad copy. It is generally easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc. 10. You could eliminate the hard-to-understand terminology on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary. 1PlanHost.com 1PlanHost provides affordable Windows 2003 ASP, ASP.NET and FrontPage Web Hosting solutions for thousands of companies and non-profit organizations worldwide. With our Windows 2003 hosting 100% Uptime and 45 Day Full Money Back Guarantee, it is hard to beat us in terms of reliability and value. Since 1996 our commitment has been to provide customers with the most reliable servers and outstanding support. Sign up now to begin your positive Windows 2003 web hosting experience with 1PlanHost.com An innovative Windows 2003 Resellers Web Hosting Program is also available. We are looking forward to serving you!
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