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Back-end product: a product you attempt to sell your customers after they have recently purchased a related product from your business. If you are not trying to sell back-end products to your customers, you are making a big mistake. It is easier to sell to existing customers. Below are ten great strategies you can use to sell your back-end products to your existing customers: 1. When you ship the first product your customer has bought, insert a flyer or brochure for your back-end product in the package. 2. Give customers a free subscription to a customer’s only e-zine when they buy your product. You could include your ad for your back-end product in each issue. 3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product. 4. When customers order their first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page. 5. Send customers a free surprise gift with their first order. You could attach an ad with the free gift for your back-end product. 6. If you are selling an electronic product, like an e-book, include your ad for your back-end product somewhere inside the electronic product. 7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site. 8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product. 9. Send your customers a thank you letter by mail or e-mail. You could point out your back-end product somewhere in the letter. 10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates. Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers. 1PlanHost.com 1PlanHost provides affordable Windows 2003 ASP, ASP.NET and FrontPage Web Hosting solutions for thousands of companies and non-profit organizations worldwide. With our Windows 2003 hosting 100% Uptime and 45 Day Full Money Back Guarantee, it is hard to beat us in terms of reliability and value. Since 1996 our commitment has been to provide customers with the most reliable servers and outstanding support. Sign up now to begin your positive Windows 2003 web hosting experience with 1PlanHost.com An innovative Windows 2003 Resellers Web Hosting Program is also available. We are looking forward to serving you!
Darrell Williams
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 Windows
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